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Does Having Your Site Custom Built Make a Difference?

Does Having Your Site Custom Built Make a Difference?

Our Reality Concepts team has seen many changes in the web development industry over the years. More and more, people realize that having a presence on the internet is key to the success of your business in our modern era. To meet this demand, there is no shortage of service sites that offer you templates and pre-made designs to quickly get your website up and running. Is there an advantage to building your site off of a template as opposed to having one custom made? Does one or the other make a bigger impact? Allow us to speak to what we know and tell you why having your site custom built can make all the difference in the world.

Unique Design

First and foremost, a custom-designed website allows you to have a unique design that is tailored to your brand and your specific needs. With a template website builder, your website will look similar to other websites that use the same template, which can make it difficult to stand out from the competition.


A custom-designed website can be designed to scale with your business as it grows and evolves. This means that as your business expands, your website can be adapted to meet new requirements, such as new products or services, without having to start over from scratch.

Custom Functionality

A custom-designed website can include custom functionality that is specific to your business needs. This can include features such as customized forms, interactive elements, and unique user experiences.

Search Engine Optimization (SEO)

A custom-designed website can be optimized for search engines from the ground up, ensuring that your website is easily discoverable by your target audience. While many website builders offer basic SEO features, a custom-designed website allows for more advanced optimization strategies.

Brand Consistency

A custom-designed website can be designed to reflect your brand identity and ensure consistency across all marketing materials. This helps to establish trust with your audience and creates a cohesive brand experience.

Better Performance

A custom-designed website can be optimized for performance, resulting in faster load times, better user experience, and improved search engine rankings. This can translate to higher conversion rates and more revenue for your business.

Overall, while a template website builder may be a good option for some businesses, a custom-designed website offers a range of benefits that can help your business stand out and succeed in the long run. If you want a team at your side that will make sure that your website is true to you and successful, look no further than Reality Concepts.

By Reality Concepts 4-24-2023